Design principles of William Morris : simplicity, truth to material and
honesty in construction.
Impact of industrial production on the workforce : It is not only the labour
that is divided but also the man himself .
Consumer education is needed in order to made the imperfections of handmade
product economically worthwhile.
Can a factory worker be a craftsman?
Can craft be mass produced?
If it gets commercially successful, is it still craft? Yes, because
craftsmanship lies in its principle not the economic scale.
Don't pay attention to the linguistic hierarchy of art, design and craft.